BA (Hons) Business Management with Marketing

Program Details

Introduction

The BA (Hons) Business Management with Marketing programme offers students a current and integrated business education covering the main disciplines and operational areas of business as well as marketing. The BA (Hons) Business Management with Marketing programme has been designed to combine a comprehensive business education with the opportunity to specialize in the field of marketing. The Business with Marketing degree offers a chance to study both business and specialist marketing modules covering a wide range of perspectives, principles, practices and contemporary issues.

Entry Requirement

Entry Criteria

3 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above)

OR

Attainment of a Level 4 qualification in a related field

OR

Attainment of Level 4 Foundation Study Programme approved for the specific Diploma programme.

Program Structure

MODULES

YEAR 1

1. Introduction to Management

2. Economics for Events and Marketing

3. Understanding Business and Financial Information (Marketing, Events and Tourism)

4. Understanding the Principles of Marketing for Marketing and Events

5. Business Decision Making for Marketing and Events

6. Enterprise and Entrepreneurship

7. Business Marketing in Society

8. Understanding Organisations and People (Marketing, Events and Tourism) Diploma in Business and Management will be awarded by villa College at the completion of the first year.

YEAR 2

1. Managing People

2. Management Skills for Marketing and Events

3. Research Methods for Marketing and Events

4. Applied Marketing Practice

5. Introductory Research Project (Marketing and Events)

6. Financial Aspects for Marketing, Events & Tourism

7. Service Operations

8. Integrated Marketing Communications

YEAR 3

1. Enterprise Project

2. Applied Business Project

3. Strategic Management (Marketing, Events and Tourism)

4. Managing Organisational Change

5. Integrated Business Management Simulation

6. Marketing Services

7. Digital Marketing Communication

8. Events and Festivals Management

Program Fees

Intake: January / May / September Course Fee: MVR 4,450 per month (MVR 2,608 per month under the government free degree scheme)