Bachelor of Arts in Business Management and Marketing

Program Details

Introduction

The programme equips students with knowledge, skills and attributes that will enable them to pursue a career in a marketing and business-related field. Students will be able to gain an understanding of organizations, their management and the environment under which they operate. The management and marketing bachelors’ concentration enables participants to analyse consumer behaviour, conduct market research, and engage the power of brands and messages in order to develop powerful traditional and digital marketing strategies while evaluating various tactics, measuring their effectiveness in the areas of marketing and business, and explore the intricacies of working with or in complex, multi-functional teams to execute successful business operations.

Entry Requirement

2 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above)

OR

Attainment of a Level 4 qualification in a related field

OR

Attainment of a Level 4 Foundation Study Program approved for the specific Diploma program.

Alternative Entry Criteria

Completion of a Level 4 qualification (unrelated), and successful completion of an MQA approved University Preparation Program

OR

20 years old, completion of secondary school, 2 years of relevant work experience, and successful completion of an MQA approved University Preparation Program

Program Structure

Year 1

1. Introduction to Business Management

2. Principles of Marketing

3. Introduction to Business Law

4. Principles of Economics

5. Accounting for Business

6. Information systems for Management

7. Business Communication

8. Business Issues in Context

9. Award Diploma in Business

Year 2

1. Organizational Behaviour

2. Operations and Supply Chain Management

3. Decision Making for Management

4. Business Research Methods

5. Managing people

6. Consumer behaviour

7. Marketing Services

8. Integration of Marketing Communications

9. Award Diploma in Business Management and Marketing

Year 3

Optional modules (30 credits) select only one module

1. Business Project

2. Enterprise Project

3. Compulsory modules

4. Strategic management

5. Global marketing management

6. Project Management

7. Digital Marketing

8. Events and destination Management

9. Management of SMEs

Award Bachelor of Arts in Business Management and Marketing

Program Fees

Course fee: MVR 3,450 (MVR 1,608 per month under the government free first degree scheme)